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Using social media to your advantage: How to recruit using the internet’s busiest platforms

Social Media Recruitment Advantages

When choosing an effective hiring platform, it’s imperative that you consider social media as an option.

Over the past decade, social media has exploded in size and popularity, along with the number of connected devices overshadowing the world’s entire population by comparison.

For the recruitment industry, social media is one of the most effective areas to have a presence. It has billions of users, consists of countless platforms, and accessibility mostly comes with no additional cost.

Considering this, it is important to ask yourself: How can I use social media to better my hiring procedure?

Firstly, make sure you have a strong and visible social presence – social media platforms dominate internet success and its users are constantly growing, so it is important to take full advantage of this. There is a strong possibility that the perfect candidate for your company will be connected to one of these many platforms.

Many businesses aim for cost-reduction when they consider the best method of hiring. Most companies who search for this discover that social media is often a faster, cheaper (and sometimes even free) alternative to job boards and agencies.


Platforms such as LinkedIn, Facebook and Twitter that have experienced rapid growth in popularity and help cut the costs that come with conventional methods of hiring like guides and online directories.  

It’s often the case that social media works better for sourcing candidates that have a greater interest in your brand and the role that you are advertising - doing so helps avoid applicants who are searching for jobs on a whim.

For Onrec Online Recruitment Magazine, Dan Hawes, Co-founder and Marketing Director at the Graduate Recruitment Bureau said: “The market is saturated and applicants can be overwhelmed with the choice (of jobs) and (they) find it hard to make the right choices.”

There can be a lot of confusion with job advertisements, in terms of how role requirements are communicated, so applicants are not always fully aware of what they are applying for. Using social media and your careers page allows you to advertise by yourself, as a business, before the job advertisement goes live. This reduces the number of serial applicants as those applying already have an insight as to who you are and what you are about.

Social media is a brilliant way to build an online network of candidates, customers and those with industry expertise. Introducing a strategy after you implement social media into your hiring routine is important to guide you along the right path to locate further media platforms that will benefit your company by driving your recruitment process forward. 

If you develop your presence online where your ideal candidates are found then you will avoid missing out on discovering those best suited to your roles. By utilising and enhancing your careers page you can present your business as a strong brand, keep those who already follow you interested and as a bonus cut costs from advertising your roles elsewhere.  

For more information, download 6 reasons you should be using Social Media to help you recruit or alternitavely If you would like to learn more about social media integration for your business email 



Katie Parr

Content Assistant for Vacancy Filler Recruitment Software

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